Bachelor of Design in Fashion Communication
     
 
Fashion Communication is a new but very exciting field that has opened up in the fashion industry. In today's scene of extremely fast developments in the fashion industry, many Indian brands are competing with international brands. This has opened up tremendous possibilities for a designer of fashion communication, who will work on design strategies, brands, portfolios etc. He / she will also work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. The students passing out, will have high level skill and domain knowledge, and emerge as professionals who offer the extremely effective communication solutions for the fashion and lifestyle industry.
   
First Year
 

First year is the common foundation year for all students. The focus is on exploration and getting a designer mind set.

Students will also learn about the process of design and how to apply human centered approach to problem solving. An introduction is given to all the subjects that they will explore further in the later years.

An optimum mix of traditional and new design skills is offered along subject like history of design and creative process.

 
   
Second Year
 

Students will receive inputs in the fundamental of communication and design through courses that employ the pedagogical tools of theory, exploration and application. Spread over two semester, the process of introduction and orientation to fashion communication is effected through subjects like Fashion Studies, History and Philosophy of Design, Communication concepts and Process, Writing skills, Consumer Behavior in Fashion, Computer Application, Graphic Design, Visual Merchandising , Photography, Design Methodology and Integrated Term Project. They will work on high end and state of the art software tools used in the industry.

 
   
Third Year
 

The third year delves deeper into core discipline areas with greater emphasis on creative. In the fifth and sixth semesters, the approach evolves from cognition to problem solving subject like Visual Merchandising , Graphic Design, Styling and Photography, Fashion Journalism are studied in greater detail , with emphasis on project work. At the end of both semesters, students go to the industry to take up Internship Projects so as to understand the actual industry environment and also apply their learning.

   
Fourth Year
 

The student will develop a deeper understanding of their area of specialization through further study, contextual subjects, seminars and Design Projects.

During these projects, along with the design outputs, students are expected to practice and fine tune their soft skills like client interaction, presentation, project management and also understand the financial aspects of a project.