The Communication Design course is a 4-year undergraduate degree programme in which students are given an understanding of the principles, theories and skills of communication design and are expected to gain mastery over the subjects at the end of the course.

Communication design can be defined as the effective presentation of ideas and information by means of type and image, whether in the traditional medium of print or in the new digital medium that supports interactive computer displays, multimedia communication technology, and information systems.

What is common to the range of experiences in the programme is a problem-solving approach to effective and expressive communication, with a special concern for the person who will be touched by the communication artifact. Emphasis is on a design practice that is informed with an understanding of the social and cultural dimensions of communication, along with an appreciation of the power of words and images.

While fostering respect for the rich history of books, letterform, and print design, the potential that technology and new theories of human-machine interaction hold for the design of future modes of communication is
also appreciated.

First year is the common foundation year for all students. The focus is on exploration and getting a designer mindset. Students will also learn about the process of design and how to apply human centered approach to problem solving. An introduction is given to all the subjects that they will explore further in the later years. An optimum mix of traditional and new design skills is offered along subject like history of design and creative process.

In the second year, students employ the tools that they were introduced to in the first year and start working on small design projects. They are also introduced to the philosophy of design, concepts and process. They are taken through the technical aspects of various printing processes, photography, animation techniques, film and video basics , I.T. related courses.

This year is aimed at helping students to decide in the career path they want to take from the areas of Graphics & Advertising, Animation, Video Film Production and User Experience Design

In the third year students will work on the projects in the stream which they have decided upon from the above mentioned areas. There will be conscious effort to go more towards working on projects and to minimise class room studies. The emphasis will also be on team work and students will be working in groups. The students will be expected to achieve a certain level and quality of prototypes as submission. They will also be exposed to the commercial aspects of a project including project management. High emphasis will be given on presentation skills and on how the student is able to translate client's requirements into design solutions.

In this year the students will have two projects. The first project will be done within the institute. For the final project, efforts will be taken to place students in the industry and in the corporate to take up a real life project experience. A few students will also work in the in-house Design Cell of SID where they will be given responsibility to execute the project independently. During these projects, along with the design outputs, students are expected to practice and fine tune their soft skills like client interaction, presentation, project management and also understand the financial aspects of a project. They will submit their Final Project for the graducation in the last semester